Administrators love annual reports. Thankfully, I was able to design one that I could love too. Due to the low quantities needed, this piece was run digitally and spiral bound. The uniqueness of the format generated positive feedback from the administrative team and organization stakeholders.

Over the past few years, I've taken a much larger role in the design and production of motion graphics as well as shooting and editing video projects of various scale.

Consumers want visual storytelling that will satisfy their curiosity, providing additional opportunities for both education and marketing.

What would seem to be a simple task was surprisingly difficult - give four countries equal billing on an inauguration handout. The fact that the project cost over a billion dollars may have had something to do with that.

Using response rate as a measure of success, these pieces performed above the client's expectations.

I cut my design teeth in an advertising agency in a top 50 media market and in various corporate roles. When I moved into the not-for-profit sector, it was an adjustment because the focus shifted from sales to education. During my seven years at NRAO, I have been successful in convincing decision makers that "marketing" isn't a bad word and that education often leads to buy-in.

I keep thinking I'm going to wake up one morning to find out that applying ink to paper is illegal. Fortunately, that hasn't happened yet, and there are still occasions where a well-designed ad, poster, flyer, or brochure does the job. This series appeared in local markets around our North American locations.

Although headquartered in Charlottesville, NRAO operates telescopes that are positioned all over North America and in Chile. There are numerous sites, each with their own director and agenda. I was tasked with designing a consistently branded and well-organized website that could incorporate all the needs (and most of the wants) of these various sites. Today, visitors to our website are finally able to easily experience the scope and scale of our organization. I was an integral part of the team responsible for creating a series of virtual tours that give viewers a better sense of what happens behind the curtain.

As a sponsor of an international symposium on radio astronomy, NRAO was asked to contribute the poster and some collateral pieces for this event. Symposium planners and sponsors were extremely happy with the results. They believed the quality of the design elevated the importance of the event.

These images represent two iterations of an app that was developed to educate the general public about radio astronomy. The final design, and the app itself, can be viewed in the Apple App store: RadioSky

I designed a set of sixteen award-winning signs that inform and educate visitors to the VLA as they progress through a self-guided walking tour. The inspiration for the design came from the "Y" structure of the array.

Something I've learned over the years is that the best award you can receive for a design is a high response rate. Industry accolades can't make up for a failed event. Creating kid-centric flyers and repositioning our events as an "Astronomy Festival" and "Family Science Day" instead of "NRAO Open House" generated record crowds at both locations.

I've also learned that it's possible to attract kids and parents to an event without ever using Comic Sans, Curlz, or Kristen.